IndiePendent

Concert Ticketing App

for Indie Musicians

Yesha Shah

Browse Concerts from Musicians Nearby

We aim to allow Indie musicians to organise concerts for a wide spectrum of online/offline audience. We intend to offer this app to musicians for a low fixed-commission fee-based model. User facing app is intended to help music enthusiasts find and book concerts and music gigs near them.

PROJECT BACKGROUND

Problem we're solving

The target users of the IndiePendent app face difficulty in finding and booking concerts nearby. They feel disappointed with the fact that it takes hours of research to find affordable music concerts/gigs of their choice near them to enjoy with friends over the weekend.

Our Goal

Our goal was to design the app that is simple for all users and allows music enthusiast to easily find and book concerts and music gigs of their favourite artists near them.

About Designer

My name is Yesha Shah. I’m less than 2 months old to the world of product design. My role in this project as a UX designer was to take ownership of the app’s design

Project Duration

February 2021 to April 2021

Industry

Events and Hospitality

My Reponsibilities

user research, wireframing, prototype, usability testing, iteration, and the creation of the final high-fidelity prototype.

We interviewed a few musician friends to understand the kind of audience that frequent in their concerts the most. Furthermore, we analysed the loyal users of our competitors to create an initial broad understanding of the personas we may we focusing on.
Then we recruited 5 people among our network which suit the persona profiles. We scheduled a short call/chat with each one of them to get a basic understanding about their behaviour before usability testing at a later stage

Targeted User Personas

It is imperative to have a problem-solution fit. We ensured that by starting with clear problem statements for our primary personas. Then we created the hypothesis for the potential user experience. We’d later test that in usability testing.

Problem Statement & Hypothesis

Based on the hypothesis, I did multiple sessions of crazy-eight exercises for all the top use cases. This laid down the initial ideas for the app. But I ensured there aren’t any biases. These designs were subject to pivot/change based on the formative and competitive research.

Crazy Eight (Ideation)

Competitive Analysis

User Flow of Ticketing in General

After exploratory and market research, I had gotten a fair understanding of the primary user flows for IndiePendent app. User flow allowed me to see the complete app experience at a holistic level. Furthermore, this flowchart helped me make a checklist of all the pages to be designed (represented by orange).

Storyboards

Wireframes (Paper and Digital)

To test the low-fidelity prototype with real users we planned a usability testing session. See the full Usability Testing Report here.

Usability Testing Plan

We divided the observations from usability testing sessions among these categories

Affinity Mapping to categorise observations

Final UI Designs

Open prototype in Figma >

I wanted to design a UI that’s similarly delightful for all kinds of humans and beyond.

Here are the few examples where we made the app easier to use by inclusive design.

Inclusive and Accessible Design

Thank You

Peer Reviews on this project from around the world

I can't thank enough all the mentor and peers who helped review my work for this project

User Journey Map

To empathise with the users, we also a created empathy maps and user journey map to dig deeper into each stage that our personas go through while booking a concert ticket.

Pattern & Insight Recognition in Research Observations